Record Amount Expected to be Wagered on the Super Bowl
Betting 2/7/23
A record 50.4 million American adults plan to bet on Super Bowl LVII, wagering a total of $16 billion, the gambling industry’s national trade group predicted Tuesday.
The American Gaming Association forecasts that 1 in 5 American adults will place a bet on Sunday’s game between the Kansas City Chiefs and Philadelphia Eagles.
The estimate includes legal bets, and those placed with illegal bookies or casually among friends or relatives.
The AGA reports that with the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for the first time ever:
- 30 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 66 percent from 2022.
- 28 million plan to bet casually with friends or as part of a pool or squares contest, up 50 percent from 2022.
The total amount expected to be wagered this year is more than double the amount from last year as the legal U.S. sports betting market continues to grow.
There are three additional states offering legal sports betting this year — Kansas, Ohio and Massachusetts — compared with a year earlier, for a total of 33 states plus Washington, D.C. Maryland also added mobile sports betting in the past year, but it had in-person wagering for last year’s Super Bowl.
More than half of all American adults live in a market where sports betting is legal.
“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: Bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” said Bill Miller, the association’s president and CEO.
Hard data is backing up predictions of a record-setting betting market for this year’s game. GeoComply, which handles nearly all the online betting traffic for the U.S. sports betting market to verify a customer is in a particular location where such bets are legal, says it has recorded more than 550 million geolocation checks during the NFL playoffs from Jan. 14-29.
That’s up 50 percent from the same period last year, and the group is predicting record-setting volume for this year’s Super Bowl.
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